The Otley Run is the most famous pub crawl in the UK. It starts in Headingley and, 16 pubs later, ends in Leeds City Centre.
On any summer Saturday, thousands of people, mostly students, will attempt it. Also fancy dress is mandatory.
The Otley Runner was an online marketplace I created for students to buy and sell fancy dress costumes.
The mission was to provide a sustainable solution to single use fancy dress costumes.
To generate social media content, conduct market research and promote The Otley Runner, I interviewed students on The Otley Run.
Another social media campaign I designed was litter picking on the pub crawl route.
Most of the time I spent running The Otley Runner was on the side of being a full time Structural Engineer.
I stopped working on The Otley Runner due to time restrictions and the very low margins in second-hand fancy dress costumes.